As a Realtor, finding the right wording to use in a flyer or MLS listing is sometimes difficult depending on the home you are selling. Many times you will see listings that say “Motivated Seller”. What does that mean? Well, according to a Research Study by Adler Direct Marketing, it means about 15% longer than average on the market and 4% lower sales price. So, if you are truly “motivated” to sell your home, it is best to just keep it to yourself and your Realtor.





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